Awaken is a pioneer project in Romania, focusing on harm reduction strategies and promoting health and safety among the festival community. It was initiated in 2016 by trained professionals from Color Mind – psychiatry and psychotherapy clinic, in collaboration with experienced European organizations. Preoccupied by the implications of the recreational use of substances, their goal is to provide support and open education in an accessible, professional and fun way to festival goers and party people.
Our design approach was focused on using bold colors and powerful graphics to retain attention. We’ve segmented the information on substances and used buttons as an interactive way to navigate thourgh the large volume of text.